Econic Tutorial Center
Reducing CPA by 3x
during the first month we started our help
Our Client
Econic Tutorial Center
Industry
Local Exam Tutor
Location
Mong Kok
Service Provided
Marketing Research & Strategy
Social Media Marketing
Meta Ads Management & Optimizations
The Challenge
New HK tutorial center Econic struggled to connect with its Gen-Z audience. Their social media content saw low engagement, while Meta ads were inefficient with a high CPA and low ROAS. They were spending money without generating student inquiries, placing them at a critical competitive disadvantage.
The Solution
We launched a two-pronged strategy: revitalizing content with trending memes and AI visuals to engage Gen-Z, and rebuilding Meta ads with hyper-targeting and daily A/B testing. This data-driven approach was designed to attract the right audience and convert passive viewers into active leads.
Stunning Follower Growth
This approach sparked a 30x monthly follower growth. More importantly, we drove a 400% increase in trial class sign-ups, achieving a profitable 5.5x Return on Ad Spend (ROAS).
Staggering Organic Engagements
Our viral content resonated with Gen-Z, triggering Instagram's algorithm for massive organic reach. This strategy dramatically reduced their Cost-Per-Inquiry (CPA) by 75%, maximizing ad spend efficiency.
The Result
+1600
Followers within one month
+26200
Interactions
>5.5x
Return on Ad Spend
What our client say
“The Cost-Performance ratio is really great and we have gained an over 100% growth in number of leads generated within 1 month.”